Jonsar Studios: Portrait, GIF and Video Experiences for Brands

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What's Magic

The opportunity to run the mobile studio at The Bowery Hotel is always a joy for us -- the perfect mix of quirky and elegance. The fact that this was the venue for the first anniversary celebration of Babël, made it all the more fun and we wanted to create something unique for the occasion. We followed up select portrait sessions with a mini-interview off-set. Spending an evening asking individuals for their personal definition of magic and whether magic plays a part in their life was at times moving, humorous and eye-opening. Many answers were similar in that it was a challenge to explain the unexplainable. People were caught off-guard with the question -- expecting something more mundane -- what's your name, what do you do, etc. Still transcribing answers, and in the meantime the images speak for themselves. For us, that is magic.