Jonsar Studios: Portrait, GIF and Video Experiences for Brands

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Sue Bernstein - Reinvention Stories

"Tell me about a time when you had to reinvent yourself -- what happened?"

Sue B:  "I had to reinvent myself to represent artists when I'd been a singer for all my life. That was a reinvention. And suddenly instead of being able to have all my emotions come out I had to be the person to hold them in and be level-headed.  That was very difficult for me."

"How did you manage?"  I understood the needs of the performers because I've been there. So I just did it. It was hard, though, because I was just suddenly seen as a businessperson when I'd always been a creative artist.

See Sue’s work: www.bernsarts.com

In collaboration with Narativ.