Dixie Brands Content Creation
We created social media and marketing content for one of the cannabis industry’s leading consumer packaged goods companies - live, at the “Future of CBD & Cannabis” at NYC FounderMade Discovery Show.
Client: Mirrorball Agency Booking Duration: 5 Hours
Venue: Mobile Studio Dimensions: 10’ x 10 x 10
Guests: 100+
Equipment: 2 Nikon D800 camera bodies, Nikkor 24-70 f2.8 mm lens, Stabilizer, editing bay, video hub, router, , mobile hotspot, PA system & headsets, iPad for guest sign-in.
Jonsar Personnel: 1 photographer, 1 videographer and assistant, 2 editors
THE STORY
Dixie Brands - a leading company in the cannabis industry, along with 150 of the world’s most innovative brands gathered in NYC to attend the FounderMade Discovery Show. Dixie hosted the exclusive Future of CBD and Cannabis Lounge where they educated key industry players on the growing role of the cannabis plant in our every day lives.
THE EVENT
The mission was to champion the cannabis plant and showcase ground breaking products derived from hemp and cannabis. Jonsar Studios was brought in by Mirrorball Agency, the marketing agency behind the event, to create immediate sharing content for Dixie Brands.
On-site we created custom branded GIFs, Boomerangs and still imagery for immediate sharing across Dixie’s social media channels.
The content we created was uploaded to Dixie’s social media marketing team, where brand specific messaging accompanied the images for posting. What was not posted or shared live at the event was kept in Dixie’s library for future posts and sharing.
“You created some great content - this is going to provide Dixie with a lot of material.”